What does Charles Gant of The Guardian have to say about the UK Box office this week, eh? Well he is actually a week late with his latest figures, having not reported on the arrival of Godzilla into the UK box office last week which saw it earn big.
His last report from the week of 14 May was all focused on the success of Seth Rogen comedy vehicle Bad Neighbours. Entering the charts with a strong £8.45m, Bad Neighbours actually had £5.16m of that sum coming in from six days of previews- a new box office tally trick from the studio. Among previews-inclusive opening tallies, Bad Neighbours ranks second for 2014, behind The Amazing Spider-Man 2. Not bad, especially as it has a fraction of that superhero film's budget. Among comedies starring or featuring Seth Rogen, Bad Neighbours beat the £1.59m debut for Knocked Up and £1.45m for Superbad, both from 2007. A year later, Pineapple Express debuted with £1.37m (including £132,000 in previews), and This Is the End opened last summer with £1.39m.
Other smaller films seem not to have taken a hold- Sabotage, Next Goal Wins and Frank posting disappointing figures relate to their screens, though the new Studio Ghibli The Wind Rises posted stronger. Thanks to the previews-inflated inclusion of Bad Neighbours (and its exclusion from tallies the previous weekend), overall the market was up 80% up on the previous period.
These are the more recent UK Box Office figures from Launching Films, which sees the impact of Warner Bros's new take on Godzilla (reviewed here) in UK cinemas as well as the strong takings to date of Captain America: The Winter Soldier (reviewed here) and Amazing Spider-Man 2 (reviewed here). Superheroes, it seems, are still in charge of the box office: