Gender Equality won't lose your films money, new survey suggests


The Hunger Games films feature a capable female protagonist in the main role (Jennifer Lawrence) and have been highly profitable

The Hunger Games films feature a capable female protagonist in the main role (Jennifer Lawrence) and have been highly profitable

A new survey at FiveThirtyEight suggests that the conventional 'wisdom' that says that Hollywood movies which pass the "Bechdel test" (a test to see how complex and balanced on-screen female characterisations are relative to male) will fail to be as profitable than those which do not is false. The study concluded that "films that feature meaningful interactions between women may in fact have a better return on investment, overall, than films that don't". FiveThirtyEight examined 1,615 films released between 1990 and 2013 to come up with its conclusions.

The survey found the average gross return for a film that passed the test was $2.68 (£1.61) for each dollar spent, compared to $2.45 (£1.47) for a film that failed the test.


Comment

Owen Van Spall

Greetings. I am a Film History MA graduate from Birkbeck University of London and a trained NCTJ qualified journalist. Apart from a long history of film and news writing for this site and various other publications, I am also a trained photographer with my own camera kit. I write mostly every day. Along the way I have picked up work experience at Sight & Sound, The Guardian, The Independent, The FT, The New Statesman, and more. I have written hard news stories, features, arranged and conducted interviews with celebrities, film directors and other major cultural figures, arranged photo shoots, and covered film festivals, conferences and events in the UK and abroad. If you wish to commission me or enquire about full-time opportunities please find my CV and contact details below. A physical portfolio of print only cuttings can also be provided.